Reviews
Theo Paphitis is the outspoken and charismatic star of Dragons' Den who has turned round a string of household names, from Ryman to La Senza, in a high-profile business career that has brought him millions. Now, in his revealing and controverisal memoir, he not only takes the reader behind the scenes on Dragons' Den, he explains how he made his fortune. He also provides a masterclass in business methods that will enable anyone who reads this book to learn so much about how they too can improve their business.In the book, Theo recalls how his family moved to England from Cyprus and how as a poor immigrant, he took whatever jobs he could, starting as a tea boy for Lloyd's. There, despite the handicap of his dyslexia, he began to take the first steps on a career that would net him a fortune. He reveals the methods that took him to the top, and also provides some fascinating insight into the national game from his spell as chairman of Millwall FC. But, above all, this is a book that will provide all readers with the opportunity to learn from one of the nation's most successful businessmen and put his ideas into practice.
'Theo Paphitis tells his story of rags to riches with enthusiasm, sincerity and a surprising lack of resentment. ... you get the impression that he simply picked up what passes for business theory as he went along, mostly from the school of hard knocks and financial necessity. Enter the Dragon does impart practical advice for entrepreneurs, but almost without realising it. ... His enthusiasm and genuine excitement is almost palpable ... this is someone who loves business and loves life.'
SPECTATOR BUSINESS
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