By Geoffrey West
Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses.Why do organisms and ecosystems scale with size in a remarkably universal and systematic fashion?Is there a maximum size of cities? Of animals and plants? What about companies?Can scale show us how to create a more sustainable future?By applying the rigour of physics to questions of biology, visionary physicist Geoffrey West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. This speaks to everything from how long we can expect to live to how many hours of sleep we need. He then made the even bolder move of exploring his work's applicability to cities and to the business world. These investigations have led to powerful insights about the elemental natural laws that bind us together in profound ways, and how all complex systems are dancing to the same simple tune, however diverse and unrelated they may seem.
By Pippa Malmgren
She predicted the financial crisis. She predicted Brexit. She predicted Trump. Now Dr Pippa Malmgren shares the signals that will protect you from the next surprise.Drawing on a wonderful range of examples - from magazine covers and supermarkets to public protests - SIGNALS is the fascinating story of the world economy told in the language of everyday objects, places and events. Malmgren explains why the size of chocolate bars, steaks and apartments are shrinking, and why the increasing near misses between America's spy planes and the fighter jets of China and Russia are no coincidence. Rising costs and inflation are breaking the social contract between citizens and their states, causing the rise of anti-establishment voting, the return of social unrest to emerging markets and resistance to mass immigration. If the only solution is innovation, then the key question is whether governments support efforts to invest in the economy of tomorrow. Written with refreshing clarity, SIGNALS shows us who is already building the future and how to be part of it.