By Pippa Malmgren
She predicted the financial crisis. She predicted Brexit. She predicted Trump. Now Dr Pippa Malmgren shares the signals that will protect you from the next surprise.Drawing on a wonderful range of examples - from magazine covers and supermarkets to public protests - SIGNALS is the fascinating story of the world economy told in the language of everyday objects, places and events. Malmgren explains why the size of chocolate bars, steaks and apartments are shrinking, and why the increasing near misses between America's spy planes and the fighter jets of China and Russia are no coincidence. Rising costs and inflation are breaking the social contract between citizens and their states, causing the rise of anti-establishment voting, the return of social unrest to emerging markets and resistance to mass immigration. If the only solution is innovation, then the key question is whether governments support efforts to invest in the economy of tomorrow. Written with refreshing clarity, SIGNALS shows us who is already building the future and how to be part of it.
By Geoffrey West
Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses.'An absolutely riveting read . . . groundbreaking' Marcus du Sautoy'This book will expand your thinking from three dimensions to four' Nassim Nicholas Taleb'Scale is a firework display of popular science' Niall Ferguson'This is an important and original book, of immense scope' Lord Martin Rees, Astronomer RoyalScale addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human lifespans and the increasing pace of life, but also encourages us to question the world around us. Why can we live for 120 years but not for a thousand? Why does the pace of life continually increase? Why do mice live for just two or three years and elephants for up to 75? Why do companies behave like mice, and are they all destined to die? Do cities, companies and human beings have natural, pre-determined lifespans? Are we just a fascinating experiment in natural selection that is ultimately doomed to fail? And what is the origin of the magic number 4 that seems to determine much of physiology and life-history from birth to death?