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100 Ways to Create a Great Ad

ebook / ISBN-13: 9781780678870

Price: £17.99

ON SALE: 11th August 2014

Genre: Economics, Finance, Business & Management

Select a format:

Paperback
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the “Reveal” and the “Mash-up”, it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.